Driven by compassion and a desire to connect with others facing struggles, I pursued a career as a Registered Nurse (RN). This path allowed me to deepen my empathy and understanding of people’s challenges. My journey took a pivotal turn when a well-known beauty industry icon, Judy Zegarelli, mentored me for several years, inspiring me to envision creating a beauty brand rooted in love.
My mother, a professional model, modeled life as it should be with a set of core values: faith, hope and love. She taught me so much about makeup with an emphasis on simplicity. Above all, she guided me towards an understanding that the foundation of beauty is love.
The vision for my brand took a turn with the loss of my mother in 2021 after a 5-year battle with ovarian cancer. One of my mother’s doctors asked if she used makeup with talc, as one of my mother’s best friends in modeling also was diagnosed with ovarian cancer at the same time. This sparked a vital concern for clean and safe cosmetics.
My journey into motherhood in 2024 further heightened my awareness for safe cosmetics as I took extra time to read labels to make sure ingredients such as retinoids were not in them.
These major life experiences are now woven into my brand’s mission.
In essence, this story is one of legacy, love, and a purposeful heartfelt mission to redefine beauty—with an artful and graceful aesthetic, grounded in personal experience and deep values.
